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Hi, I am Stephanie, founder and creative strategist at Maude House, and if there is any industry that loves a complicated revenue trail, it is real estate. Long sales cycles. Multiple decision makers. A transaction that can take months to close. No wonder tracking marketing ROI feels like trying to assemble furniture with no instructions […]

Hi, I am Stephanie, founder and creative strategist at Maude House, and let me say the quiet part out loud. Follower count is a vanity metric that looks shiny on the outside and does absolutely nothing for your bottom line if nobody engages with you. Marketers love to chase the big numbers because they feel […]

Hi, I am Stephanie, founder and creative strategist at Maude House, and here is the truth. Most businesses do not fail because of lack of talent. They fail because the foundation is wobbly. The structure is unclear. The vision is fuzzy. The operations are chaotic. The brand is inconsistent. So instead of shooting in the […]

Hi, I am Stephanie, founder and creative strategist at Maude House, and let me clear this one up fast. Strategy always comes first. Always. No exceptions. If you skip strategy and jump straight into execution, you are not marketing. You are throwing digital spaghetti at the wall and praying something sticks. Before you send a […]

Hi, I am Stephanie, founder and creative strategist at Maude House, and let me go ahead and answer this one quickly. Yes. Pinterest is absolutely a hidden marketing goldmine, and most businesses are sleeping on it. Pinterest is not just a cute mood board for recipes and DIY ideas. It is one of the most […]