Reviews
Contact Steph
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Hey, I'm Steph. Let's Make You Impossible to Ignore.
I've spent over half a decade studying what makes top-producing agents successful.
Helping ambitious agents become the obvious choice in their market.
Your Favorite Agent's Favorite Marketer
5B+
Digital Impressions for Clients
20+
Custom Brand
Systems
$2B
Marketed Real
Estate
People don't hire the agent they know the most about. They hire the agent they trust the most. That's why every strategy, brand, website, and content system we build is designed to strengthen reputation—not just visibility.
With over half a decade spent studying top producers, one thing is clear.
For agents and teams building something bigger than a personal brand. Whether you're entering a new market, refining your positioning, launching a team, or preparing for your next chapter, I bring the perspective, strategy, and honest feedback that comes from six years studying top producers.
Strategic
Advisory
01
Ways to Work Together
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Your expertise deserves more than occasional visibility.
Together, we'll create the content, messaging, creative direction, and market presence that help people understand not just what you do—but why you're the one to call.
02
Authority
Building
The strongest brands don't rely on a single platform. I build digital ecosystems that connect your website, content, listings, marketing, and client experience into a cohesive presence that compounds over time.
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Brand Ecosystems
03
It’s kind of a funny story
I didn't set out to build a career in real estate. I grew up watching my mom build one. As a single mom raising three kids, she built a life for our family through real estate. Years later, she helped me land a part-time role supporting agents at a local brokerage. I thought I was taking a marketing job.
What I actually found was a laboratory.
Consider This Your Intervention.
I’m Stephanie, Your New Get-a-Grip Friend
I’m Stephanie Backer,
Your New Get-a-Grip Friend
Why do some agents become the obvious choice while others stay invisible?
Over the better part of a decade, I've worked across brokerages, title companies, proptech, and marketing organizations—including Compass and Luxury Presence—studying what makes top-producing agents successful.
I've watched teams scale. I've watched brands break through. I've watched overqualified agents get overlooked. And somewhere along the way, I became obsessed with the question:
That question became Maude House. Today, I help ambitious agents and teams turn industry expertise into market authority.
Trusted by 20+ Entrepreneurs
Jennifer Sexton
Stephanie Backer gets it.
Everything finally speaks the same language. Her custom listing strategies are smart, clean, and actually usable in the real world.
Jenna Citron Pinchuk
Stephanie is truly a creative genius.
Not only are her ideas out-of-the-box, creative and strategic...but her execution is always spot on. Seriously, Maude House never misses.
Cindy Barbara
I cannot say enough about Maude House.
Stephanie is a marketing genius...I was most impressed with was her ability listen to what I wanted & just completely understand and "get it" and then make it better.
— Jenna Citron Pinchuck, Co-Founder, Team Citron
"Stephanie is truly a creative genius. Every idea is thoughtful, strategic and customized to my brand. "
Overheard
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I'll bring the margaritas. Or matcha. Up to you.
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