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Maude House
hello@maudehouse.com

The marketing partner luxury real estate teams actually want.

Brand strategy
Creative direction
Listing suites
SEO strategy

Built from firsthand experience inside market-leading real estate teams, Maude House leads strategy, directs creative, and manages execution.

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Brands That Have Trusted Maude House

Your biggest listing. Your best year. Your strongest brand.

Every agent below hit a career milestone during their time with Maude House. Different goals, same shift: better strategy, sharper creative, and marketing people actually remembered.

Jennifer Sexton
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit her highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Jennifer Sexton
Sexton and Mock
Wesley Mock
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit his highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Wesley Mock
Sexton and Mock
Bea Citron
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Bea Citron
Team Citron
Jenna Citron Pinchuck
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Jenna Citron Pinchuck
Team Citron
Allison Richards
Principal · 30A

#1 Small Team by Volume at Compass 30A

Scope
Brand Strategy Marketing Direction Content Listing
Allison Richards
The Richards Group
Kendall Hood
Principal · 30A

#1 in volume among medium teams, multiple years running. Hit her highest-price sale on 30A.

Scope
Brand Strategy Marketing Direction Social Listing SEO/AEO
Kendall Hood
The Kendall Hood Collection
Jennifer Sexton
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit her highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Jennifer Sexton
Sexton and Mock
Wesley Mock
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit his highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Wesley Mock
Sexton and Mock
Bea Citron
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Bea Citron
Team Citron
Jenna Citron Pinchuck
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Jenna Citron Pinchuck
Team Citron
Allison Richards
Principal · 30A

#1 Small Team by Volume at Compass 30A

Scope
Brand Strategy Marketing Direction Content Listing
Allison Richards
The Richards Group
Kendall Hood
Principal · 30A

#1 in volume among medium teams, multiple years running. Hit her highest-price sale on 30A.

Scope
Brand Strategy Marketing Direction Social Listing SEO/AEO
Kendall Hood
The Kendall Hood Collection
The problem

You're one of the best agents in your market. Your marketing doesn't show it.

You close multimillion-dollar listings on reputation alone. But the brand hasn't kept up. Not because you don't care. Because you've been busy doing the thing that made the business successful in the first place.

You don't need a marketing agency selling you a package. You need a partner who already understands how a high-producing real estate team operates and takes ownership of the work that moves the brand forward.

That's Maude House.
The solution

Everything connects.That's the point.

Everything below lives under one strategy, one creative direction, and one partner who knows the full picture.

Strategy

The starting point for everything. Marketing priorities, creative direction, and a clear plan that moves with the business.

Where every engagement starts.
Strategy
You have a business plan. You should probably have a marketing one too.
Ways we can work together
Fractional CMO Done for you Long-Term Curated Roster
Project based Branding Websites Listing campaigns
Advisory Sounding board Positioning

Ongoing Partnership

Strategic Projects

Coaching & Advisory

Retainer-based marketing leadership for established real estate teams. Strategy, creative direction, brand management, and execution on an ongoing basis. Maude House keeps a deliberately small roster to keep the work close and highly involved. New partnerships are accepted selectively.

Defined engagements for work that needs senior strategy and creative under the same roof. Development branding, luxury listing campaigns, websites, and brand systems. We build the strategy, the brand, and the assets. You take it from there.

For agents and teams who want a strategic sounding board without a full engagement. Marketing direction, brand feedback, positioning guidance, and the kind of honest perspective that's hard to get from someone on your own payroll.

1 / 3
Overheard

Maude House never misses.

click for confetti

Stephanie Backer gets it.

Everything finally speaks the same language. Her custom listing strategies are smart, clean, and actually usable in the real world.

Jennifer Sexton · Sexton and Mock

Stephanie is truly a creative genius.

Not only are her ideas out-of-the-box, creative and strategic, but her execution is always spot on. Seriously, Maude House never misses.

Jenna Citron Pinchuck · Co-Founder, Team Citron

I cannot say enough about Maude House.

Stephanie is a marketing genius. What impressed me most was her ability to listen to what I wanted, completely understand it, and then make it better.

Cindy Barbara
The origin story
Stephanie Backer Stephanie Backer · Founder & Creative Strategist
💡Fun fact
At sixteen, I was cast as Rona Lisa Peretti, a real estate agent, in The 25th Annual Putnam County Spelling Bee. Turns out, I was headed for real estate all along.
Raised on it
Theater kid Speech and debate National champs
4.0 GPA Pre-law Teacher's pet
2020 Pandemic
Compass Hire No. 1 Marketing Advisor
SEO AEO AI
Head down Building systems
Two Maudes Building blocks
2025 The OGs
Compass Luxury Presence

Real estate raised me.

The stage came first.

I was going to be a lawyer.

A lockdown gig became the career.

I thought it was a marketing job.

Compass is where it got serious.

Then I went to the tech side.

I kept working on the DL.

The timing was almost suspicious.

I became obsessed with the question:

I asked them to stand with me.

My whole house is in the industry.

Which brings us to now.

A single mom raising three kids, building a life for our family through real estate. I was raised on Saturday open houses instead of cartoons.

Four years of thespian society and speech and debate, poetry club, a national dance title. Performance, persuasion and story, which is the entire job description.

Political science, a communications minor, a 4.0 and a straight line toward law school. Then the pandemic happened and school finished from my bedroom.

A marketing coordinator role at a brokerage, taken while I finished my degree remotely. It went full time, and the plan quietly changed.

What I found instead was a laboratory for what actually makes a top producer.

Compass's first hire when the 30A office opened. My roster was mostly 30A teams, with a couple in Jacksonville and South Miami.

Luxury Presence, the leading proptech in real estate, where SEO and AI stopped being buzzwords and turned into levers I know how to pull.

The agents I had advised at Compass already knew what the work did for their business, and they kept calling. I kept answering.

Leaving Luxury Presence, I went looking. An ancestry search turned up two great-grandmothers named Maude, one on each side of the family. Same name, both sides, right as I needed one. I stopped arguing with the timing and put it on the door.

Why do some agents become the obvious choice while others stay invisible?

Team Citron, Kendall Hood, Sexton and Mock. The OGs, and the reason Maude House launched in 2025 with a roster already on it.

My mother is managing broker and senior sales manager for Compass 30A, my sounding board and my guru. My husband is at Luxury Presence and my best friend. I figure it out for everyone else, and he is the one who helps me figure out mine.

The brokerage floor, the technology that runs it, and everything above. Today, Maude House helps ambitious agents and teams turn industry expertise into market authority.

FAQs

You've got questions.

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Get in Touch👋🏻

Emails are answered Monday to Friday, 9 to 4 Central. Use the form below or email hello@maudehouse.com.

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