Your Favorite Agent's Favorite Marketer
I've spent over half a decade studying what makes top-producing agents successful.
Helping ambitious agents become the obvious choice in their market.
Marketed Real
Estate
$2B
Custom Brand
Systems
20+
Digital Impressions for Clients
5B+
With over half a decade spent studying top producers, one thing is clear.
People don't hire the agent they know the most about. They hire the agent they trust the most. That's why every strategy, brand, website, and content system we build is designed to strengthen reputation—not just visibility.
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Ways to Work Together
01
Strategic
Advisory
For agents and teams building something bigger than a personal brand. Whether you're entering a new market, refining your positioning, launching a team, or preparing for your next chapter, I bring the perspective, strategy, and honest feedback that comes from six years studying top producers.
Authority
Building
02
Your expertise deserves more than occasional visibility.
Together, we'll create the content, messaging, creative direction, and market presence that help people understand not just what you do—but why you're the one to call.
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That question became Maude House. Today, I help ambitious agents and teams turn industry expertise into market authority.
Over the better part of a decade, I've worked across brokerages, title companies, proptech, and marketing organizations—including Compass and Luxury Presence—studying what makes top-producing agents successful.
I've watched teams scale. I've watched brands break through. I've watched overqualified agents get overlooked. And somewhere along the way, I became obsessed with the question:
Why do some agents become the obvious choice while others stay invisible?
I’m Stephanie Backer,
Your New Get-a-Grip Friend
I’m Stephanie, Your New Get-a-Grip Friend
Consider This Your Intervention.
What I actually found was a laboratory.
I didn't set out to build a career in real estate. I grew up watching my mom build one. As a single mom raising three kids, she built a life for our family through real estate. Years later, she helped me land a part-time role supporting agents at a local brokerage. I thought I was taking a marketing job.
It’s kind of a funny story
Stephanie is a marketing genius...I was most impressed with was her ability listen to what I wanted & just completely understand and "get it" and then make it better.
I cannot say enough about Maude House.
Cindy Barbara
Not only are her ideas out-of-the-box, creative and strategic...but her execution is always spot on. Seriously, Maude House never misses.
Stephanie is truly a creative genius.
Jenna Citron Pinchuk
Everything finally speaks the same language. Her custom listing strategies are smart, clean, and actually usable in the real world.
Stephanie Backer gets it.
Jennifer Sexton
Trusted by 20+ Entrepreneurs
Overheard
"Stephanie is truly a creative genius. Every idea is thoughtful, strategic and customized to my brand. "
— Jenna Citron Pinchuck, Co-Founder, Team Citron